Originally published in August 2020
HAQM Pay is a digital payment service that allows customers to make purchases on third-party websites using payment and shipping information stored in their HAQM.com account. Because shoppers don’t have to create new accounts or enter their credit card and billing information, HAQM Pay provides a checkout that is faster, more convenient and more secure than native checkouts.
Why businesses choose HAQM Pay
HAQM Pay makes checkout easier for shoppers while offering a number of key advantages for businesses.
Because HAQM Pay reduces friction at checkout with fewer steps required to complete a purchase, there’s potential for higher conversion rates, fewer abandoned carts, and more repeat customers. After implementing HAQM Pay, clothing retailer AllSaints, for example, saw conversion rates soar 34%, streamlining time to checkout by as much as 70 seconds on average.
Linking up with HAQM has other advantages, including an easy way to connect with hundreds of millions of active HAQM customers globally and the ability to tap into HAQM’s trust with consumers[1]. First-time customers who may be wary of handing their credit card information to an unfamiliar retailer may be more likely to follow through on a purchase if it’s backed by HAQM, a brand they know and trust.
Finally, HAQM Pay affords retailers access to cutting-edge ecommerce technology. Our 2019 Connected Commerce study found that just 52% of shoppers are satisfied with the cross-channel shopping experience offered by today’s brands. Joining HAQM Pay helps equip you with the tools needed to provide a seamless, omnichannel experience across mobile, desktop, and voice.
Checking out with HAQM Pay
HAQM Pay simplifies the checkout process in three simple steps.

01 Click the HAQM Pay button
HAQM customers select HAQM Pay as their method of payment on your product or checkout page.

02 Sign In
If they’re not already signed into their HAQM account, shoppers will be prompted to do so.

03 Complete their purchase
Shoppers confirm the credit card and address details already stored in their HAQM account and finish checking out.
More than payment
HAQM Pay offers a number of features that can add security and convenience to your online shopping.
Address book
HAQM Address Book allows shoppers to use contact information stored in their HAQM.com account during checkout on third party sites with HAQM Pay, saving them time and sparing them the hassle of typos and forgotten addresses. Learn More.
A-to-z Guarantee
By offering HAQM Pay, Businesses provide their shoppers with piece of mind that they enjoy the same protections with HAQM Pay that they have while shopping on HAQM.com. HAQM Pay’s A-to-z Guarantee also provides businesses with an extra layer of protection, and the opportunity to provide more context during chargeback disputes.
Business intelligence
Merchants using HAQM Pay have access to easy-to-use financial reporting tools, including a consolidated view of transactions and fees that can be filtered by date and transaction type.
Want to know more?
If you’re considering HAQM Pay as a checkout option on your commerce site, get started by browsing our resources for merchants.
- Browse technical resources and tips for developers
- Explore a network of HAQM Pay solution providers and insights on how to integrate with them
- Watch Paytalks, our on-demand thought leadership series about growing your ecommerce business
- Visit our Frequently Asked Questions page
Ready to get started? Register today.