VOLT Lighting: Professional grade landscape lighting at factory direct low prices, backed by lifetime warranty, fast shipping, and outstanding customer support
VOLT Lighting was founded in 2008 to sell professional grade light-emitting diode (LED) landscape lighting products to businesses and homeowners at factory direct prices. In-house lighting experts design its products. VOLT Lighting stays abreast with innovation trends in the lighting industry and invests in cutting-edge technology to bolster its design and manufacturing capabilities.
VOLT Lighting differentiates itself not only on low prices but also on customer satisfaction. It ships products to 85% of customers in the United States within two days.1 Its customer support representatives are experts in the lighting industry and are available by phone seven days a week. Its quality products, no-hassle lifetime warranties, and knowledgeable support have inspired thousands of five-star customer reviews.
Business challenge: Reducing customer friction and cart abandonment, boosting conversion rate
VOLT Lighting’s primary challenge has been to keep pace with its rapid growth over the past decade and continually improve the user experience on its e-commerce website, which it relaunched in 2017. It realized that it could reduce friction on its website and increase purchase conversion by offering HAQM Pay as a payment option. It not only prioritized integrating HAQM Pay but also used that opportunity to incorporate other cart and checkout optimizations.
As we considered ways to improve our cart and checkout experiences, adding HAQM Pay was an easy decision because it’s very mobile-friendly, seemingly everyone who shops online has an HAQM account. In addition, HAQM as a brand is so trusted. Leveraging HAQM Pay to provide our customers greater confidence and convenience in checkout made total sense to us.
– Matthew Rehm, E-commerce Manager
The clear technical documentation that HAQM Pay provided made VOLT Lighting’s integration a breeze. Its customers could now use their trusted HAQM login, and the payment information stored in their HAQM account, to seamlessly purchase landscape lighting.
Business impact: More new customers, improved purchase conversion, improved customer satisfaction
VOLT Lighting observed positive results immediately after launching its cart and checkout enhancements, highlighted by the introduction of HAQM Pay. According to VOLT Lighting, their number of sessions proceeding to checkout increased by 51% in the 30 days post HAQM Pay adoption when compared to the 30 days pre-adoption. This 51% was driven primarily by a sharp 85% increase in mobile sessions proceeding to checkout. Similarly, VOLT Lighting reported that the conversion rate improved by 52%; also driven primarily by mobile that grew 91%. That is significant considering that mobile sessions exceeded desktop sessions for VOLT Lighting for the first time in Q1 2019. In fact, one of VOLT Lighting’s priorities had been to improve its customers’ mobile shopping experience. HAQM Pay was a step towards achieving this mobile shopping goal. Overall, not only were visitors to the online store progressing farther in their purchase journey, they were also completing purchases at a higher rate. VOLT Lighting also observed that new visitors to the website increased by 44% year-over-year in the 30 days post HAQM Pay adoption. All these improvements have been organic, with no promotion of HAQM Pay. VOLT Lighting now plans to promote HAQM Pay to its customers to build on these encouraging results.
VOLT Lighting’s engagement with HAQM Pay has not only resulted in a positive business impact but has also delighted customers.
Our analytics indicate HAQM Pay has reduced our cart and checkout abandonment, especially on mobile. Beyond those numbers, what is exciting is the positive feedback our customer support team has heard when HAQM Pay comes up in a conversation. Our customers say they have noticed HAQM Pay is now available and are choosing to use it because it is secure and convenient. Customer satisfaction is our top priority, so it’s gratifying to hear that HAQM Pay has been so well-received
– Matthew Rehm, E-commerce Manager
With customer obsession as a guiding principle at VOLT Lighting and HAQM Pay, this association is only bound to grow.
Website: http://www.voltlighting.com/