Like many merchants, Atlas for Men is always looking to optimize the online checkout experience for shoppers, especially because habits changed following the COVID-19 pandemic. Simple, secure online checkout options have become increasingly important to shoppers.
Because many Atlas for Men shoppers were familiar with HAQM.fr and already had HAQM accounts, Atlas for Men decided to incorporate HAQM Pay, an online payment service that makes checkout fast and secure for hundreds of millions of HAQM customers around the world.
Easing the checkout process for shoppers using HAQM Pay
Founded in 1999, Atlas for Men is a global retailer in outdoor clothing. An increasing percentage of its 2.9 million customers choose to make online purchases with their mobile devices, especially since the COVID-19 pandemic.
Atlas for Men has long recognized the need to streamline the online checkout experience. It sought to provide the convenience of online pay for a customer base that wasn’t familiar with electronic wallet solutions. Because many shoppers already had accounts on HAQM.fr, Atlas for Men hoped to tap into that affinity by adding HAQM Pay to its website in 2018. “At first, we implemented HAQM Pay based primarily on the growth of HAQM’s reputation in France,” says Ludwig Dumortier, head of the strategic project management office at Atlas for Men. “Today, we see that the HAQM Pay option has completely revolutionized the way our customers make purchases.”
Implementing HAQM Pay with a few clicks
With just a few clicks, Atlas for Men added the HAQM Pay payment button to its website. Shoppers with HAQM.fr accounts experience the same fast, secure, familiar checkout process on Atlas for Men’s website as they do on HAQM.fr, without the need for any additional registration. Shoppers check out with HAQM Pay in just a few clicks, with access to the same information and payment methods that are securely stored on the shopper’s HAQM.fr account. “HAQM has the reputation of being very robust in terms of security, so our customers feel comfortable making purchases from our site,” says Dumortier. “Customers know that when they use HAQM Pay on our site, it’s totally secure. That results in higher conversion on the backend.”
In 2020, Atlas for Men upgraded to HAQM Pay’s next-generation web checkout technology, HAQM Pay Checkout Version 2.0 (HAQM Pay CV2). Using HAQM Pay CV2, shoppers benefit from a variety of payment methods, such as installment payments, recurring payments, and subscriptions. Atlas for Men also works alongside a third party to offer a “buy now, pay later” option. The variety of payment options ties in with Atlas for Men’s mission: to offer clothing for everyone, regardless of size or budget.
Like other online merchants, Atlas for Men is constantly examining ways to increase the conversion rate, or the percentage of website visitors who purchase something from the online store. “We were able to optimize our checkout process using HAQM Pay CV2, so users committed to purchases more easily,” says Dumortier. “HAQM Pay CV2 was a big, big lever in terms of conversion.”
Using HAQM Pay, which stores shoppers’ information in their HAQM.fr accounts, Atlas for Men addresses these concerns. The checkout experience runs more smoothly, and shoppers who use “For us, it’s hard to quantify how fast it is,” says Dumortier. “We don’t even have to worry about it because the speedy checkout has become so automatic.”
Expanding business opportunities using HAQM Pay
Atlas for Men offers HAQM Pay CV2 in three of its 14 countries of operation: France, Germany, and the United States. It plans to roll out HAQM Pay CV2 next in Belgium and Austria and to eventually extend the feature to the rest of its operation. “I would give HAQM Pay five out of five stars,” Dumortier says. “It has been at our side during our company’s growth, answering every technical question and responding to our needs and the needs of our customers. We are extremely satisfied with HAQM Pay.”